National Drive Electric Week

National Drive Electric Week Social Media Toolkit

The photos above are just a few of the many photos uploaded in previous years to celebrate driving electric.

National Drive Electric Week 2024 is coming up and it's time to remind everyone about how to share the wealth of photos and videos from this year's event.

Promotional messages surrounded by social content, such as likes, shares, and comments from people you know, have a 4X greater recall rate. And with crossposting, hashtagging, geotagging, and photo tagging, it's easy to get hundreds or even thousands of eyeballs on your pics, so a little photo and video sharing goes a long way. There will be photo ops galore on National Drive Electric Week, and City Captains will be well armed with smart phones and social media apps. Whether or not you are a City Captain, you can get in on the action.

For more information, view the recording of our Webinar on Engaging with Press and Media.

Add #NDEW2024 and #LocationName to Your Posts

Hashtags make it easy for social media users to discover images related to topics of interest. For example, if someone wants to see pictures of the Nissan LEAF, they can go to a social network, search for that hashtag "#NissanLEAF", and see every picture that has been taken of the Nissan LEAF (provided that a hashtag has been added). You can add as many hashtags as you want. It is a good idea to keep them as relevant as possible, but don't be afraid to get creative and try things like #EnergySecurity so that someone interested in that subject might happen upon a picture of an electric car. Use hash tags when posting videos as well as pictures on Facebook, YouTube, Twitter.

National Drive Electric Week Social Media Accounts

Instagram @DriveElecEvents@PlugInAmerica@ElectricVehicleAssociation@SierraClub@driveelectricusa
Twitter @DriveElecEvents@PlugInAmerica@ev_association@SierraClub@DRIVEElectricUSA
Facebook @DriveElecEvents@PlugInAmerica@ElectricVehicleAssociation@SierraClub • • @DRIVEElectricUSA

National Drive Electric Week Social Media Resources

Customize these graphic templates on Canva to promote your event.

Resource Links

NDEW homepage
NDEW events map
Sierra Club’s EV Guide
Plug In America’s EV Guide
AchiEVe: Transition to EVs Policy Toolkit
PlugStar Shopping Assistant

Leverage Instagram's Features including Short Videos

You can take a picture or a video directly through the Instagram app or take it with your phone's regular camera and upload it through the Instagram app (there is a dedicated button for this function – familiarize yourself with the app and you will find it). If you choose to take it with your phone's regular camera and then upload it afterwords to Instagram, you can resize and crop your image when you are choosing a picture from your library to post. If you want to make your image smaller zoom in and if you want to show the full picture zoom out on the image. If you do choose to take pictures with your regular camera and upload later, make sure to add the location name to the photos. Now that you've taken your pic with Instagram, it's time to get the most out of this robust app.


Tag Everything and Everyone

You can tag just about anything on Facebook – people, places, electric cars, and anything else that has a Facebook page. Tagging will help ensure that as many people as possible see your photo.


Share It on Your Facebook Timeline

Yes, you did share it on Facebook before when you took the pic with the Instagram app, but that picture went into a dedicated Instagram album. Now you want to make it publicly viewable on your Timeline, because Facebook stalkers like electric cars too. OK, making it public is not obligatory – we won't judge you if you only want to share it with your friends. Either way, find the photo in your albums on Facebook, and satisfy your new addiction as follows


Sample Facebook Posts

Sample Twitter and Instagram Posts

Presented By

Plugin America logo
Electric Vehicle Association logo
Sierra Club logo
EVHybridNoire logo
Drive Electric USA logo

Platinum Level Sponsors

Silver Level Sponsor

Bronze Level Sponsor

Green Level Sponsor

All NDEW 2024 sponsors support Plug In America's coordination of National Drive Electric Week.

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