National Drive Electric Week

Drive Electric Event
Drive Electric at Highland Park Earth Day Fair
Highland Park, NJ
May 05, 2024

Day: Sunday, May 5, 2024 NOTE: this event has already happened.
Time: 10:45 am - 3:00 pm EDT
Location: Highland Park Green Fair
18 N 3rd Ave
Highland Park, NJ 08904
Contact the event organizers.

Event Report

The EV display event was organized by New Jersey Electric Vehicle Association (NJEVA) and marketed as DEEM although it did not fit into the DEEM campaign window. It was a part of Earth Day Fair organized by Sustainable Highland Park. The street of the event was directly attached to Raritan Ave holding town-wide street fair. This approach brings lots of attention to Green Fair and hence EV display.
NJEVA has partnered with Genesco Sport Enterprises for this particular event to bring BMW i5 and BMW iX to position them at the intersection of these two street fairs. This gave lots of foot traffic to these two vehicles. The rest of the EV show was in the adjacent lot.
We had 5 vehicles on the roster (Chevy Bolt EV, Ford Mustang Mach-e, Honda Clarity PHEV, Hyundai Ioniq 5 and Kia EV6) but were fortunate bring in Ford F150 Lightning and Tesla Model 3 from the other Earth Day vendors and Toyota Rav4 Prime from one of the event attendees. Later, another NJEVA member joined us with their new Smart ED. Along with the sponsored BMW's, we have counted 11 EVs.
We set up table, tent and 3 NJEVA feather flags. 

The biggest impediment was rain, which came in after 1 PM or about 2 hours after the event started. We stayed for another 45 minutes until the rain intensified to the point that foot traffic ceased.

photo by: Stanislav Jaracz, New Jersey Electric Vehicle Association
Visitors checking out EVs on display at Highland Park, NJ during Earth Day Fair. Linda Rockmaker at the NJEVA table communicates with a random attendee. On the right, facing back is Dennis Burszan, NJEVA Board member and owner of the 2018 Smart ED.

More photos from this event.

Event Description


Highland Park Environmental Commission invited NJEVA to their annual Earth Day Fair on 3rd Ave North, between Raritan Ave (Rt. 27) and Denison Street. The event will coincide with town-wide street fair on Raritan Ave. We have attended since 2022 and it always a blast, tons of foot traffic.

After reservation, you will receive an email and can use the link in it to change your reservation should your availability change. Remember to block your calendar and setup reminder. You may copy the calendar entry for this event at

Registered Attendees

There are currently 13 attendees registered.

Owners of These Vehicles Have Registered To Attend

Vehicle Registered
Chevrolet Bolt 1
Ford F-150 Lightning 1
Ford Mustang Mach-E 1
Honda Clarity Plug-in Hybrid 1
Hyundai Ioniq 5 1
Kia EV6 1
Smart fortwo electric drive 1
Tesla Model 3 1
8 Models 8

Registered attendees report 457,300 electric miles driven.

Presented By

Plugin America logo
Electric Vehicle Association logo
Sierra Club logo
EVHybridNoire logo
Drive Electric USA logo

Platinum Level Sponsors

Silver Level Sponsor

Bronze Level Sponsor

Green Level Sponsor

All NDEW 2024 sponsors support Plug In America's coordination of National Drive Electric Week.

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