National Drive Electric Week

National Drive Electric Week
South Windsor Apple Festival
South Windsor, CT
Oct 01, 2022

Day: Saturday, October 1, 2022 NOTE: this event has already happened, find current-year events on the Attend page.
Time: 9:00 am - 5:00 pm EDT
Location: John J. Mitchell Fairgrounds
75 Brookfield Street
South Windsor, CT 06074
Contact the event organizers, which took place in 2022.

Event Report

This was the first year we collaborated to hold the South Windsor Drive Electric Week at the South Windsor Apple Fest.  The rain expected from Hurricane Ian was a major factor on attendance, so whereas in prior years more than 1000 people attended the Apple Fest, this year we had approximately 200.  Many food vendors and other planned attractions cancelled, so those people who did arrive did not stay as long.

Even with those limits, we had a lot of engagement from some fair attendees. The plug-in cars were parked right near the dining tent and bandstand where bands were playing most of the day.  One of our concerns was whether we could support test drives at the fair.  We have worked out a means to do that for next year using a back entrance to come and go during the 8 hours of the fair. The fair sponsors want us to return next year, and we anticipate doing so with a lot of ideas on how to improve promotion and interaction.  It would be great if the website could facilitate a reservation time for a test drive with vehicles offering that option to maximize it.  Given the fair runs all day we will be able to accomodate a lot of test drives next year.

Most of the attendees to who stopped to look at all the cars and talk to owners expressed interest in buying an electric vehicle at some point. Many were surprised at how many models are now available.  One of the voiced concerns is the cost of buying an EV.  While we had some information on incentives, the new tax credits in the inflation reduction act are not perfectly clear yet.  We need to develop a flyer showing all available federal tax credits, state of CT CHEAPR Rebates, and incentives from our utilities to install home Level 2 Chargers.  We also need a flyer that focuses on the increased option to buy a used EV . We also had a plug-in Jeep on display and it attracted a lot of attention. We will make a larger effort next year to get Rivians and Ford F150 Lighting there to draw attention to the fact that trucks, SUVS, and utility vehicles are going electric too.

Event Description


The South Windsor Apple Festival is an event with over one hundred vendors that features music, food, activities for kids and the entire family. Admission to the event is free.  The event is held at the John J. Mitchell Fairgrounds  on Broofield Street in South Windsor, CT, and will also be hosting a Drive Electric Week Electric Vehicle Showcase.  Owners of EVs are encouraged to sign up and talk to festival attendees about their EV and ownership and driving experience. 

Registered Attendees

There are currently 26 attendees registered.

Owners of These Vehicles Have Registered To Attend

Vehicle Registered
Tesla Model 3 3
Hyundai Ioniq 5 2
Tesla Model Y 2
BMW i4 1
EV Conversion 1
Hyundai KONA Electric 1
Jeep Wrangler 4xe 1
MINI Cooper SE Hardtop 2 Door 1
Tesla Model S 1
Toyota Prius Prime 1
10 Models 14

Registered attendees report 180,500 electric miles driven.

Presented By

Plugin America logo
Electric Vehicle Association logo
Sierra Club logo
EVHybridNoire logo
Drive Electric USA logo

Platinum Level Sponsors

Silver Level Sponsor

Bronze Level Sponsor

Green Level Sponsor

All NDEW 2024 sponsors support Plug In America's coordination of National Drive Electric Week.

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