National Drive Electric Week
Mammoth Lakes, CA
Sep 14, 2019
|Day:||Saturday, September 14, 2019 NOTE: this event has already happened, find current-year events on the Attend page.|
|Location:||Mammoth Lakes, CA
Final Report 2019 Drive Electric Day event Mammoth Lakes, CA.
The Event was held from 11AM-5PM September 14, 2019 at "the VIllage" in Mammoth Lakes CA; a tourist-oriented area comprised of shops, restaurants and an open plaza at one of the access points to the Mammoth Mountain ski area at 6201 Minaret Rd. The event was well attended with an estimate of 200 visitors, 67 riders, 30 volunteers and 5 additional booths. I would estimate that each EV gave 9-10 rides.
In addition to the Drive Electric registration booth we offered a table with posters displaying information about EV credits, rebates and incentives. This is where the hourly raffles with prizes donated by local businesses were held. Elsewhere adjacent to the plaza 7 drivers offered rides in 2 Tesla S’s, 4 Tesla 3’s and a Prius plug in hybrid plus static displays where owners displayed their Mitsubishi Outlander, Nissan Leaf, Chevy Bolt, Tesla S and 2 Tesla 3’s. Other booths were as staffed by Citizens’ Climate Lobby, Mono 350, Southern California Edison, the local Democratic Party, the High Sierra Energy Foundation and a Berger Solar a local solar installer. Electrify America, SoCAL Edison, the Sierra Club, Plug in America, the Electric Car Association and the Mammoth Village co-sponsored the event.
We had no public officials visit the event although I did ask 3 Town Councilmembers to present the Proclamation, which we did receive and displayed it at the Registration. The County Assessor, Barry Beck, did come to display his Tesla Model 3.
We had 30 volunteers over the course of the day at various length shifts either driving, discussing the static cars, doing registration, waivers and surveys, assisting with traffic flow and passenger loading and unloading, managing the raffle, picking up food and setting up and taking down the booths.
*We asked for at least one per party but only one if people road in multiple vehicles
Among those stating how they heard about the event:
22 word–of–mouth (often a volunteer)
5 local Newspaper
3 visit Mammoth Lakes website
1 other online (EV site)
1 flyer in town
1 banner near event site
3 walk by the event booth
WE advertised on Facebook, 2 local papers (The Sheet and the Mammoth Times), radio on Sierra Wave, flyers throughout town, EVA, and of course Plug in America.
Lessons Learned: I am not convinced that Facebook advertising was effective. More word of mouth seems to be the best.
Photos are shared on google drive. I will submit all expenses in a separate email. Could you clarify whether I submit to Plug in America or EVA?
I want to give a big thanks to our volunteers without whom this could not have been done!
photo by: Don Condon
Faulkner White, Driver on Right, giving a ride in his Tesla 3. I do not know the riders' names.
The event is pending. Please visit the Attend page to find other National Drive Electric Week events.