National Drive Electric Week

National Drive Electric Week Social Media Toolkit
#NDEW2018

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The photos above are just a few of the many photos uploaded in previous years to celebrate National Drive Electric Week.

National Drive Electric Week 2018 is coming up and it's time to remind everyone about how to share the wealth of photos and videos from this year's event.

Promotional messages surrounded by social content, such as likes, shares, and comments from people you know, have a 4X greater recall rate. And with crossposting, hashtagging, geotagging, and photo tagging, it's easy to get hundreds or even thousands of eyeballs on your pics, so a little photo and video sharing goes a long way. There will be photo ops galore on National Drive Electric Week, and National Drive Electric Week City Captains will be well armed with smart phones and the Instagram app. Whether or not you are a City Captain, you can get in on the action.

For more information: Webinar on Engaging with Press and Media

Add #NDEW2018 and #LocationName to Your Posts

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Hashtags make it easy for social media users to discover images related to topics of interest. For example, if someone wants to see pictures of the Toyota/Tesla RAV4 EV, they can go to a social network, search for that hashtag "#RAV4EV", and see every picture that has been taken of the RAV4 EV (provided that a hashtag has been added). You can add as many hashtags as you want. It is a good idea to keep them as relevant as possible, but don't be afraid to get creative and try things like #EnergySecurity so that someone interested in that subject might happen upon a picture of an electric car. Hashtags NOW work on Facebook too so use them when posting videos and pictures on Facebook, YouTube, Twitter.

National Drive Electric Week Social Media Accounts

Instagram @NationalDriveElectricWeek
Twitter @NatDriveElecWk @EAANational @PlugInAmerica @SierraClub
Facebook https://www.facebook.com/NatDriveElecWk/

Resource Links

NDEW homepage https://driveelectricweek.org/
NDEW events map https://driveelectricweek.org/events.php
NDEW video https://www.youtube.com/watch?v=wba_mdzmAIs
Sierra Club’s EV Guide https://content.sierraclub.org/evguide/
Plug In America’s EV Guide https://pluginamerica.org/vehicles/
Plug In America’s EV Facts by State https://pluginamerica.org/policy/see-whats-happening-state/
Petition https://org.salsalabs.com/o/2711/p/dia/action4/common/public/?action_KEY=22273

Use Pre-made NDEW URL Shortcuts

For cases where it makes sense to use shortcut URLs, we've prepared some shortcut URLs that are perfect for social media posts and expand to include tagging information we use to track the effectiveness of social media. We recommend using these links in your posts.

Twitter http://bit.ly/NDEW2017tw
Facebook http://bit.ly/NDEW2017fb
Instagram http://bit.ly/NDEW2017in
YouTube http://bit.ly/NDEW2017yt

Twitter http://bit.ly/NDEW2017t
Facebook http://bit.ly/NDEW2017f
Instagram http://bit.ly/NDEW2017i
YouTube http://bit.ly/NDEW2017y


Leverage Instagram's Features including Short Videos

You can take a picture or a video directly through the Instagram app or take it with your phone's regular camera and upload it through the Instagram app (there is a dedicated button for this function – familiarize yourself with the app and you will find it). Because the Instagram frame is a square and not a rectangle, it is easier to take the picture with Instagram. If you choose to take it with your phone's regular camera and then upload it afterwords to Instagram, you will need to crop the photo into a square, otherwise you will have black bars at top and bottom and you will give yourself away as a social media amateur. If you do choose to take pictures with your regular camera and upload later, make sure to add the location name to the photos. Now that you've taken your pic with Instagram, it's time to get the most out of this robust app.

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Tag Everything and Everyone

You can tag just about anything on Facebook – people, places, electric cars, and anything else that has a Facebook page. Tagging will help ensure that as many people as possible see your photo.

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Share It on Your Facebook Timeline

Yes, you did share it on Facebook before when you took the pic with the Instagram app, but that picture went into a dedicated Instagram album. Now you want to make it publicly viewable on your Timeline, because Facebook stalkers like electric cars too. OK, making it public is not obligatory – we won't judge you if you only want to share it with your friends. Either way, find the photo in your albums on Facebook, and satisfy your new addiction as follows

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Congratulations, hundreds or even thousands of people are going to see your photos and this officially makes you a share-a-holic. Got more ideas for creative uses of social media for event promotion? Let us know in the comments!

This post was contributed and originally designed in 2012 by Remy Tennett for PlugInAmerica.org here.

Sample Facebook Posts

Join us at National Drive Electric Week (Sept 8th-16th) and see for yourself why so many experts are calling EVs the best cars on the road! #NDEW2018 #DriveElectric https://driveelectricweek.org/

People all over can take a stand for climate by switching to cleaner transportation choices, like driving an electric car. #DriveElectric https://driveelectricweek.org/

Electric cars are rapidly becoming more popular as drivers learn how great these cars are for the environment and their wallet. See for yourself at National Drive Electric Week events near you! #NDEW2018 https://driveelectricweek.org/

Urge your Representatives to support the future of transportation - electric cars! https://org.salsalabs.com/o/2711/p/dia/action4/common/public/?action_KEY=22273

National Drive Electric Week is a celebration of the wide variety of electric vehicles available on the market. Attend one of 200+ events during September 8th - 16th and find out why so many people are choosing to #DriveElectric. https://driveelectricweek.org/

Attend a National Drive Electric Week event near you 2 talk 2 EV drivers + learn about 30 plug-in cars available today. #NDEW2018 https://driveelectricweek.org/

Did you know 30 plug-in electric cars are available, with more added later this year? Electric cars aren’t the wave of the future -- they’re here, today. Check out @XXX's EV Guide: [Plug In America or Sierra Club EV GUIDE LINK]

Did you know 30 plug-in electric cars are available, with more added later this year? Electric cars aren’t the wave of the future -- they’re here, today. Check out @XXX's EV Guide: [Plug In America or Sierra Club EV GUIDE LINK]

All-electric & plug-in hybrid vehicles are more widespread than ever. National Drive Electric Week (Sept 8 - 16) is the perfect time to learn more about the 30 models available https://driveelectricweek.org/

Electric vehicles are fast, fun to drive & less expensive than fossil fuel vehicles. Come talk to EV owners & find out more... #NDEW2018 https://driveelectricweek.org/

To see more electric clears on the road, sign this petition and encourage your Representatives to accelerate the transition to clean transportation and support smart EV policies https://org.salsalabs.com/o/2711/p/dia/action4/common/public/?action_KEY=22273

Join @PlugInAmerica, @SierraClub & @EAANational in a worldwide celebration of electric vehicles, September 8th - 16th. Find out more at https://driveelectricweek.org/

See this short video about National Drive Electric Week. We invite you to participate in one of the 220+ EV celebrations around the U.S.! https://www.youtube.com/watch?v=wba_mdzmAIs

On average, today’s electric vehicles are as clean as a gasoline car that gets 73 miles to the gallon. To learn more about EVs on the road, click here: [Plug In America or Sierra Club EV GUIDE LINK]

Drive Electric Week events are happening all over the world. Find out what’s happening with EV policies in your state: http://bit.ly/2fS56zU #DriveElectric #NDEW2018

Sample Twitter and Instagram Posts

Experienced instant torque yet? Visit a Drive Electric Week event near you Sept 8-16 + find out! #DriveElectric https://driveelectricweek.org/

Would you rather test drive a Tesla Model X or the new Toyota Prius Prime? #NDEW2018 https://www.youtube.com/watch?v=wba_mdzmAIs

New electric vehicles coming out soon will go 200+ mi between charges. [Plug In America or Sierra Club EV GUIDE LINK]

Tell your Representative to support smart #ElectricVehicle policies because you want to see more #EVs on the road! https://org.salsalabs.com/o/2711/p/dia/action4/common/public/?action_KEY=22273

Intrigued by innovation behind #EVs at #NDEW2018? Consider joining an @EAANational chapter near near you! https://eaa-1967.clubexpress.com/content.aspx?page_id=225&club_id=222684&sl=721740837

Electric vehicles are cleaner than ever, no matter where you live. Test drive 1 at an event near you Sept 8-16 https://driveelectricweek.org/

Electric vehicles clean our air + save us money. Check out @XXX's EV Guide + see which EVs fit your lifestyle [Plug In America or Sierra Club EV GUIDE LINK]

Did you know there’s a $2500 federal tax credit if you lease or buy a new plug-in car? #NDEW2018 [Plug In America or Sierra Club EV GUIDE LINK]

Ever heard of the “electric vehicle grin”? Find out why #EVs are so fun to drive at #NDEW2018 https://driveelectricweek.org/

Cities + towns around the world are uniting around their love for #ElectricCars this Sept 8-16 #DriveElectric https://www.youtube.com/watch?v=wba_mdzmAIs

While our cars have been part of our climate problem, clean vehicles can be part of the solution #DriveElectric https://driveelectricweek.org/

Urge your representatives to support the future of transportation - electric cars! https://org.salsalabs.com/o/2711/p/dia/action4/common/public/?action_KEY=22273

In the market for a new car? Attend one of the National Drive Electric Week events near you, Sept 8th - 16th https://driveelectricweek.org/

Presented By

PLATINUM LEVEL SPONSOR

Nissan LEAF® is the exclusive automotive sponsor of National Drive Electric Week™

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